Performance Max Creatives Adaptation | How To Set Up performance Max | How To Optimize Performance Max Campaign
Performance max is recently added in google adwords as an option in campaign objective. Overall performance max seems to be a game changer in terms of performance. Below are the creative requirements and adaptation. Asset type Field type Specifications Min Max TEXT HEADLINE 30 characters max; include at least one with 15 characters or less. 3 5 LONG_HEADLINE 90 characters max 1 5 DESCRIPTION 90 characters max; include at least one with 60 characters or less. 2 5 BUSINESS_NAME 25 [...]
